Your website careers content

What's needed?

1. Is your careers programme published?

This can look and be done in a variety of ways. Consider where your written programme lives? Do you have a roadmap that could be published? If a stakeholder came to the website to learn what careers learning and experiences take place, would they get a satisfactory answer?

2. Do you have suitable information specifically aimed at engaging:

Students

Students may be searching online for careers information for a whole host of reasons, and answering everything on one page would make for a very long page, let alone keeping information up to date! Consider the headlines that are most important for them to know, and where signposting to other sources of information would be more appropriate (for example, having details about every sector and job would make a long page, but plenty of websites already exist where students could explore their interests)

Staff

Consider what information will be most useful for staff – while it is not necessary for them all to be careers experts, they should feel empowered to have conversations around careers and also know where to signpost for more information and research. What parts of the careers programme do they need to know about, and what resources would you like them to have at their fingertips?

Employers

If you have your Provider Access Statement (formerly Baker Clause) clearly published then you do have information specifically for employers*. However, employers are a critical part of elevating the careers offer for students and this the advertising window to encourage them to get involved! It becomes far easier to say yes and offer time & support if there is a clear ask of them, and if they feel like their input will be genuinely valued!

*This is Statutory, so if the answer is no address this first

Parents/Carers

Some of this information may well overlap with what students may need to see. Put yourself in their shoes – what would you like to know? Signposts to possible destinations, details about the key experiences each year, who can they speak to with questions or concerns may all be useful information specific to this group.

Other agencies

There will be numerous external agencies and partners that are stakeholders in your school’s careers education. While it would be difficult to consider and tailor information unique to them all, is it clear where they can go / who can they contact to get specific information and questions answered?

3. Is your published information in formats beyond text on a screen, to make it accessible for all users? 

Examples might include audio/video formats, presentations, or letters sent out.

Quick wins for your website

The Careers Hub has an example careers website section for "The Leicester Shire Great School" to give an idea of structure, content, and external information signposts, and also a detailed guide of how to use and make this content yourself - but always feel free to ask your EC about technical support to make changes to your existing website!

• Example website (mainstream)
• Example website (SEND)
• Guide to copying website content (mainstream)
• Guide to copying website content (SEND)

These links are simply an example of ideas, we strongly recommend using the template to build a website in your institutions image – particularly when adding pictures/photos, and selecting external information links most suitable for yourself.